As 2024 ends, I’m reflecting on what this year of growth has meant to me. For years, I’ve known I wanted to learn something new, but the “what” eluded me—until this January. Through a friend’s referral, I found myself enrolling in school, which evolved into an intense mentoring program.

The skills I’ve gained—from content marketing, website design, and social media management to my newfound passion for SEO and AEO—have been so rewarding.

 For those wondering, what is SEO and AEO?

 SEO stands for Search Engine Optimization, which simply means helping you appear at the top of Google or other search engine results.

 AEO, or Ask Engine Optimization, refers to optimizing for platforms like ChatGPT and other AI-driven tools.

 After discovering this passion, I joined two additional training programs to expand my knowledge and skills in this exciting specialty. My brain is now bursting with new ideas and insights!

 But beyond skills, 2024 has taught me so much about myself—how I want to work, what my goals truly are, and how important it is to stay aligned with my “why.”

 This journey hasn’t been without challenges. Sometimes, it meant pivoting after months of working toward the wrong service offering. Other times, it meant making hard decisions, like parting ways with clients who didn’t align with my vision or passing on a full-time opportunity that would have been the highest-paying role of my career. But through it all, I have no regrets.

 Now, as 2025 approaches, I AM READY! Ready to take all that I’ve learned and become an amazing partner for the incredible clients I’ll meet. Ready to keep growing and improving. I. AM. READY.

 Wishing you all a joyful Christmas and holiday season!
Debbie